Initial Thoughts

Here are some initial ideas for the rebrand of ArtsBridge:

Artsbridge Resources

Here is the larger organization, Artsbridge America, which CAM ArtsBridge is a part of.

I'd recommend drawing inspiration, at least in part, from this website and relevant info.

http://www.artsbridgeamerica.com/home.php


Additionally, here is an old article from the 2009 ArtsBridge project:

UC Denver Article

As far as I can tell, there is no press for last year's project, aside from the disk with the 2010 movie.


Let's start posting colors and ideas asap so we can give each other feedback.

JEC color palette

Outline/Design Brief

Overview:

The Arts Bridge program lets art students who are interested in teaching help teach kids about art. The program goes to schools in the metro Denver area that either can't afford to pay for art classes or have cancelled the art programs.

Deliverables:

PSA (commercial video), website, and assorted print materials (business cards, posters, letterhead, etc)

Primary Audiences:

Either CAM art students who want to teach kids about art or schools that may want to let the program come to their school to teach the kids about art.

Tone and Image:

Need more information from the contact people.

Messages/Values:

Need more information.

Budget and Schedule:

Following the deadlines in the assignment sheet

Process:

Dean David Dynak and Associate Dean Joann Brennan are the contact.