Moving Forward

Alright gang, as we move forward on the project, I wanted to create a style resource page which represented our converging ideas, as well as the feedback received in class. I refined the logo and kept the same typography previously used. We will incorporate the ArtsBridge America banner/brand into our website in some capacity, but the College of Arts and Media should have their own urban logo to represent the program here. I drew from Jennifer's color palette to extend the previously specified university colors to include a shade of lighter green, which can be used as an accent. Additionally, I created a muted blue and beige to compliment our primary colors and extend our color palette to 6 colors, including the grey base color. Typography will be changed to the university sanctioned Verdana/Frutiger for text headings, and Times New Roman for paragraph font.

Additionally, I placed the key words which the dean shared with us onto this page, and we will draw upon these terms as we begin to create our content.

For monday, I think we should come prepared with some story boards or wireframes for the website navigation and motion graphics piece. Jennifer, why don't you map out a proposed wireframe board, and Yuting why don't you prepare for the motion piece. Additionally, we can draw from some of the verbage included in Michelle's proposals. I will bring those documents on Monday.


Have a good weekend and post your updates on the blog for feedback!


CHECK YOUR EMAIL BOX FOR AN AI FILE OF THE RESOURCE PAGE LISTED ABOVE, SO YOU CAN USE ANY OF THE ASSETS/COLORS ALREADY PROVIDED.

Style Guide

something new

JEC's New logos

Sorry I didn't post these earlier over the weekend. These are what I have made so far. These will be polished further and will be set to present to the class tomorrow. Please comment what you think so far.

In Preparation for Wed

A week has passed by and only a single logo from Yuting has graced the pages of the blog.

In preparation for tomorrow, I'm assuming that each person will have a full style guide detailing each and every aspect of your ideas for the artsbridge brand. This should include all of the following:

5 highly polished logo iterations
3-4 highly polished color palettes
Illustrative Styles
Photographic styles

Written Justification on:

Overall Objective
Tone
Audience
Deliverables Required


Please contact me with any questions or concerns.

*edit*

Additionally, I'm assuming that each person will present his or her style guide individually to our client and he or she will select what would best suit the needs of the organization.

*edit*

LOGO

This is my new first logo. The flying bird means the flying dreams.

Hope the chidren can walk further to the artsbridge.

newer logos